CORNERS OF BRANDING
Branding is not about one particular area. It includes a ton of corners. Anything left and you may not find the connection with the audience. So, it’s crucial to accomplish each department like it’s the most important element in branding.
Logo is easily the first introduction of your brand. Get it right. It shouldn’t just be good looking but involve your brand story. Logo design usually takes time as they cannot be modified frequently.
Brochures are a simple way to introduce your product to a prospect. The brochure design has to be impeccable as eye pleasers always work. Similarly, the content should be precise and informative.
Packaging design matters because it contains the product. Before using the product, the customer will set the expectations based on how it looks. Of course, great packaging means greater expectations and vice versa.
Graphic design is the core of any branding project as it dictates the basic design theme that has to be followed in everything. Even if you get mugs printed for office, it will be based on that core design and color scheme.
Company Profile Design
The company profile is the formal introduction of your brand. It has to be created keeping in mind the two drastic worlds i.e. hard copy and soft copy. Finding the balance is of both the mediums is vital for company profile design.
Magically Transforming Your Presence
Brands need to communicate itself in a way that appeals to consumers, simultaneously, attaining the competitive edge in the ruthless bazaar of similar products. We pitch your brand to the defined target audience and get the right message across effectively.
- Creating a brand identity that reaches the audience
- Focusing on future-proof branding
- Branding efforts that are backed by research
- End-to-end services to create a complete brand identity including logo design, company profile etc.
Logo Design & Branding
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Our road to great branding is very simple. We want to tell stories that impact people’s life. We have fulfilled the dreams of many startups and small organizations across the UAE by executing compelling branding campaigns that changed their faith forever. We are known for binding our clients to their respective target audience. Cost effective methods, rich industry experience, and deep knowledge of local customs and culture are our main assets. We have been helping businesses for years and we will continue our unbeatable journey of branding in the time to come.
We begin with identifying goals for your brand and see the existing competition in the market. Also, the pain points of consumers are thoroughly discovered in this phase.
Based on our findings, we will decide the graphic design theme for your brand. It has to resonate with your products or services. It takes some time since the same theme will be followed throughout the campaign.
The application of the plan reveals its success. We usually modify our tactics as per the response from customers. Whatever works is amplified and whatever doesn’t settle well with customers is modified.
Branding is not a one-time project rather it is an ongoing work that requires timely nurturing as per the changing circumstances. We ensure the brand stays relevant and make use of every current happening.
Branding comprises of multiple elements. You can’t wiggle with it many times. The idea is to get it perfect the first time around. That’s why we have a signature style of branding at Wistech. We have formulated a pattern that always bears fruits. The secret lies in simplicity and transparency. Also, close collaboration with clients is the essence of our each branding campaign.
We get to know the business, product, goals, customers, and market by spending time with your key stakeholders.
We closely look at your competition, their positioning, messaging, and target audience to find the gap that you may fill.
We decide different aspects of your brand – look, feel, design, and aura. The idea is to be coherent and consistent throughout.
We say and act on platforms such as corporate, digital, social, or retail with the help of the message matrix decided beforehand.
The Unique Challenges Of Branding In UAE
UAE has a very unique demographic. It is a country with more expats than citizens. The country’s population is mostly Arabs, Indians, Pakistanis, Filipinos, and other nationalities. Its unique audience makes UAE so interesting and challenging for a branding agency.
Identifying the target audience can be tough for a product. Even if you define that, pitching and positioning come with another crisis. Language can be a difficult call too because different nationalities mean people understand and communicate in various languages.
We have just mentioned a few, there are many such small chunks scattered in any branding campaign conducted in UAE. Finding a way and sailing smoothly is not easy. Popular brands that have established itself among all circles of UAE have done an almost impossible job.
Your only chance of success in UAE depends on who you hire as the branding expert. The good branding agency in UAE is well aware of the market situation. It will prioritize the audience for you along with message tonality for different sectors.
Anyone who is trying the one-fits-all approach is committing suicide in UAE even if the product is as commonly used as a detergent. For instance, an India man who goes to mega mart and stocks a month’s worth of daily essentials for his family will choose a quality detergent and pay a few extra bucks.
However, an Indian bachelor who lives alone and gives his clothes to laundry will not even care what detergent he is buying since he just needs it once in a while for maybe washing his home clothes or undergarments. His priority will be affordability rather than quality.
In the given example, the two Indian men may appear similar in terms of their outlook but just one difference completely changed the detergent’s target audience.
The ultimate point is you need such attention to detail in order to grasp the different section of the target market in the UAE. We, at Wistech, are experienced enough to grasp such minute details and shape our branding strategies accordingly.